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digital design. According to Reed (2013), it is not necessary to be a tech to
use social media and blogs as a social media channel.
The study shortly describes blogging without historical aspects. The third part
of the thesis identifies the ways
of making profit from blogging; this part
excludes the information about advertising costs, taxation and legislation. Also
the explanation of blogosphere is excluded from the present research.
1.4
Research Question
The aim of the research is to study blogging as a powerful marketing tool.
Consequently, the research question is:
Is blogging a powerful marketing tool?
In order to answer the research question the study investigates following
issues:
•
What is marketing?
•
What are blogs and blogging?
•
What are the benefits of blogging as a marketing tool?
The answer to the research question describes
the marketing opportunities
that can be offered by blogs and blogging. The author presents benefits and
disadvantages of blogging. Firstly, the author outlines the definition of
marketing, Internet marketing and social media marketing, then describes the
basics
of blogs and blogging, investigates blogs differences and examines
blogging as a social media channel.
In addition, the study investigates what local companies think about blogging
as an advertising platform. The sub-question is:
What do small local companies think about corporate blogs and blog
advertising?
The sub-question examines the general opinion of local companies about
business blogging and blog advertising. The answer is based on the findings
of the questionnaire survey and interview.
