Figures
Figure 1. Banner, p. 12
Figure 2. Interstitial, p. 13
Figure 3. Pop-up advertise, p.14
Figure 4. Rich media advertise, p.15
Figure 5. Microsite, p.16
Figure 6. Business blog of La Fiaba, p. 24
Figure 7.Vieras Info Blog, p. 25
37
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Questionnaire
Appendix 1
Survey: What local companies think about business blogging and blogs
advertising?
Name of participant:
Post of participant:
Company name:
Q1: What do you think about social media marketing?
Q2: Does your company use a social media marketing channels for
advertisement?
Yes
No
Q3: If yes, what kind of channels?
Facebook
Twitter
Instagram
YouTube
Google+
Foursquare
Pinterest
Blogger
Company Blog
LinkedIn
Vkontakte
Other
If no, why?
Q4: Do you have a company’s blog?
Yes
No
If no, why?
Q5: If yes, what kind of benefits you have from your business blog?
Q6: If no, are you planning to make a company’s blog in future?
Yes
No
If no, why?
Q7: If yes, what kinds of benefits you are planning to have from your business
blog?
Q8: What do you think about advertising on blogs?
Q9: Would you like to place advertising on blogs with suitable topic?
Yes
No
If no, why?
Q10: Are you ready to pay for blog advertisement?
Yes, if the price is reasonable
No, I am not
If no, why?
Q11: If you have comments related to this survey feel free to write them.
Thank you for participation in survey.
Questionnaire for the interview
Appendix 2
1.) What do you think about social media marketing?
2.) What kind of SMM channels your company use for advertising?
3.) What do you think about blogging as a SMM channel?
4.) Are you going to have your business blog?
5.) What kind of benefits you are planning to have from it?
6.) Are you going to writing posts by yourself?
7.) Are you going to place advertising in other blogs?
8.) Are you ready to pay for online advertising?
9.) Do you have paid advertise on your web sites?
10.) Comments
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