| Reciprocal Links – Reciprocal links used to be the best way to build up link popularity. Recently however, they have been demoted due to reciprocal link campaigns that involved hundreds of websites, but none of which were relevant to each other. It’s much harder to get links to quality websites because webmasters have been inundated with requests.
With that said, if you have relationships with other website owners you should definitely set up links to each other. Not only are you building link popularity but you may pass visitors on to people who deserve the business.
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