Visitor Tracking
How many people are visiting your site? Which pages are they looking at? What keywords did they use to find you? These are the questions we can answer with visitor tracking. Most importantly, visitor tracking records the referring website so you know where your visitors came from and if your marketing dollars are producing results.
My web hosting packages include basic visitor reports based on server records. For low volume, non-commerce sites this is fine. For eCommerce sites I recommend that you use software based visitor tracking. Code inserted on every page of the website updates a cookie written to the visitor’s computer that allows us to track them as they move through the website. Software based tracking also allows us to follow visitors from ads. We can track a visitor from a paid ad, to the site, and all way through the shopping cart. You can then determine how much revenue each ad produced.
Website Updates & Maintenance
Your business isn't static and your website shouldn’t be either. You want to add new products, change descriptions, add features, and generally improve as time goes by. Monitoring, maintaining, improving your website is an ongoing process. After your website is complete, Blue Avenue Design can continue to maintain your website and manage your online promotions.
Monthly Reporting
Every month I can provide you with an Executive Summary telling you how your website is doing. Are more people coming to the site? Is the new marketing effective? Are people finding the new products? I give you an easy-to-use ROI report that has all the relevant numbers as well as keep you up-to-date on search engine news that can affect you.
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