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Links from unknown websites
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| bet | 13/16 | | Sana | 19.03.2017 | | Hajmi | 197 Kb. | | #277 |
Links from unknown websites – Marketers will ‘crawl’ the internet looking for email addresses. They then send out offers of reciprocal links. They often offer 10 incoming links for 1 outbound. The incoming links will come from the marketer’s link farms and will do them little good.
Link Pages
You’ll need to create a link page on your website where you can put other people’s links as well as provide information for other people to link to your website. You’ll want to provide them with a variety of graphic and text links that they can put on their website. It’s best to supply them with HTML code that they can simply cut-and-paste.
Pay-Per-Click (PPC)
Pay-Per-Click (also known as Pay-Per-Placement or Pay-Per-Performance) search engines sell ranking by keyword in an auction format. If you want to have a high ranking you simply bid more for that particular word. These results appear as Sponsored Listings at the top or side of the regular listings. Whenever someone clicks on your link you get charged.
The advantage is you can get the exact ranking you want for the exact keyword you want all in about 24 hours. Traditional SEO can take months to take effect and even then can not guarantee specific keywords. PPC ensures you are found for your most important keywords and helps to deliver a steady stream of traffic to your website.
The main disadvantage is cost. Most search engines only display the top 3 or 4 positions, so those rankings are very competitive. Costs can range anywhere from $0.10 to $10 or more per keyword. Keyword choice and careful monitoring are very important to maintain a positive return-on-investment (ROI).
Just like picking keywords for SEO, you need to carefully select keywords for your PPC campaign. More generally keywords are more expensive and will result in higher clicks, but generally lower ROI. Niche keywords have a lower price and lower traffic but generally a higher ROI. It’s important to track your results and to find a balance.
Right now there are two main PPCs, Yahoo Search Solutions and Google Adwords. Many other search engines use their search results to augment their own listings. MSN currently uses Yahoo Search Solutions results for their paid listings but are expected to roll out their own PPC in the near future.
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