| Quality vs. Quantity Links
Link Popularity Programs generally focus on quality or quantity, but not both. Quality link building can be a time consuming process. Why would someone want to link to your website? It’s probably a small pool of people that already know you and realize your value. Large quantities of low-value links are easier to come by. There are two popular methods.
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Free Directories – There are hundreds of free directories that let anyone add their URL to their website. Software allows anyone to create their own directory or dozens of directories for a specific industry. Links are then put on those directories pointing to the client’s website. Many of these directories are created by the marketers themselves so they fit the clients ‘theme’.
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