|
Review for ets exam…
|
| bet | 19/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
Packaging
Consists of a products physical container, label and/or insert.
Approximately 10% of product selling cost.
Development of a container and a graphic design for a product. Can affect purchase decisions IE pump dispenser on a tube of toothpaste.
Packaging Functions include:
Protect product and maintain functional form, IE milk.
Foil shop lifting
Offer convenience, Usage
Promote product by communicating features "last 5 seconds of mktg", Campbells red labels...
Develop reusable package for alternative use.
Segmentation, tailored to a specific group
Packaging decision serve the channel members and the final consumer.
Cost--how much are customers willing to pay for the packaging?
Preprinted cost, use UPC codes
Must comply with the FDA packaging regulations.
Make product tampering evident to the reseller and customer, cost benefit with liability
Need to consider consistency among package designs--Family packaging...category consistent...Pringles
Need to inform potential buyers of new products content, features, uses, advantages and hazards.
Need to create a desirable image through color etc. Can be designed to appear taller or shorter (thin vertical lines for taller) People associate specific colors with certain feelings, Red with fire. Do not package meet in green!!
Must meet the needs of resellers--transportation, storage and handling.
Environmental responsibility.
CD Packing Issues
AOL Packaging
Labeling
|
| |
