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  • Social Intranet and Digital Production Manager (6 months) Grade: sio job title




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    Social Intranet and Digital Production Manager (6 months)

    Grade: SIO
    Job title: Social Intranet and Digital Production Manager (DWP)
    Location:  London, Leeds and Sheffield
    Closing date: 1 November

    The Department for Work and Pensions (DWP) is the UK government’s biggest operational department with 80,000 colleagues delivering services to over 20 million people.

    It is implementing the biggest changes to welfare for a generation and our people are radically transforming the way they offer those services to the public.

    It is vital that the DWP’s colleagues, most of whom work in customer service roles, understand how and why things are changing and what that means for them and their customers. And that’s where you come in.

    If you want to be part of a team tackling some of the biggest and most exciting challenges in communications and really want to make a difference, we want to hear from you.

    The Social Intranet and Digital Production Manager will play a crucial role in building a culture where colleagues can benefit from the new social elements of the intranet and transition our internal communications channels to the new platform. The role will focus on:



    • Encouraging user adoption of the social intranet and collaboration tools

    • Strategic use of the channel for internal communications

    • Ensuring engagement strategies meet user needs

    • Overseeing business critical content updates

    Job profile:

    Lead on internal communication campaigns to increase user adoption and engagement in social intranet content and tools



    • Design and implement internal communication plans based on Government Communications Service (GCS) best practice to drive engagement in the social intranet

    • Conduct research to understand intranet user needs and ensure communication and engagement activity across the wider internal communications team is responding to feedback. Involve users in the design of new features and campaigns

    • Develop the tactics, content and communities needed to grow the use of internal social channels and measurably ensure these drive effective collaboration between people across the business

    • Design and deliver a communications plan to support the close down and switch off of legacy intranet tools and pages

    Lead on developing the intranet homepage, news and communications sections

    • Manage the intranet homepage to maintain a good balance of innovative and engaging content and tools. Work closely with the channels team to improve colleague engagement in content

    • Lead on the development of innovative and engaging highly visual content across the homepage and news sections, in particular people photography and use of design to engage the audience

    • Lead projects to improve sections of the intranet for key internal comms campaigns, corporate or news content or to deliver new tools in response to user needs

    • Work with other communications colleagues to develop, create and publish engaging digital content to support internal communications campaigns, upskilling others on the best use of digital content such as video, infographics and apps developed in-house. Build wider team capability in managing online content and understanding analytics, delivering training for all levels and leading on continuous improvement activity across the team

    • Manage the implementation of business critical updates to intranet content.

    Set standards and lead on wider internal communications team engagement in social and interactive intranet tools

    • Establish processes to oversee the wider internal communications team responses to interactive elements of the site (blogs, groups and comments) ensuring colleagues are responded to in a timely and accurate way and that appropriate tone of voice is applied

    • Establish the standards, cultures and behaviours needed to make internal social media work well in DWP, be a prominent advocate for internal social media and encourage early adopters at all levels of the business

    Monitor user-generated content for appropriateness and alignment to DWP objectives for the project, producing monthly dashboards, supporting community managers and wider DWP colleagues with tools to enable them to engage in the right way and escalating issues where needed

    Establish evaluation framework to drive ongoing improvements



    • Monitor site analytics and provide regular reports on key performance indicators and recommendations to address insight from analytics

    Digital production team management

    • Develop, lead and inspire the internal communications digital production team (IO designer and IO videographer). Project manage delivery of work, establish processes for quality assurance, provide coaching and day to day line management

    • Work closely with the DWP digital media team to ensure external social media content is used effectively internally and that we support and amplify our external social media campaigns through effective internal communications.

    Stakeholder engagement

    • Build collaborative working relationship with digital colleagues, ensuring seamless coordination and providing project management oversight for all joint work

    • Prepare communications and stakeholder packs to engage senior stakeholders in social intranet plans, presenting face-to-face and via Lync

    • Establish relationships with counterparts in other Government departments in order to share and build on best practice

    The Strategic Communications Directorate uses a flexible resource model, in which colleagues are expected to be flexible in their job responsibilities dependent on the business priorities.

    Person specification:

    Essential skills and experience:



    • Experience of managing or implementing intranets or collaboration tools

    • Excellent verbal, written and visual communication skills

    • Strong leadership skills and team work, able to coordinate and facilitate activities with colleagues across functional boundaries

    • Experience of developing compelling communication strategies, plans and content based on research, insight and evidence

    • Experience of working and leading in large, complex organisations

    • Experience of coaching and managing direct reports

    • Ability to handle sensitive and confidential situations with diplomacy

    Highly desirable experience:

    • Project management and organisation skills

    • Highly experienced with Office applications

    • Creativity with a good understanding of design principles

    • Working in an internal/corporate Communications and or marketing function

    • Experience within a strong operational delivery environment

    Personal qualities:

    As well as having exceptional networking and leadership skills, the person most suited to this role will have:



    • A passion for creating communications which inspire colleagues to do their utmost to help achieve the organisation’s objectives

    • A focus on understanding and meeting customer needs – both end users of the intranet and senior stakeholders

    • The drive to take on a range of tasks and to contribute ideas for what more you and your team can do

    • Self-awareness and a willingness to continue to develop your own skills and knowledge

    • Management and organisational skills

    • Ability to respond quickly, work flexibly and imaginatively as events unfold

    • Ability to work calmly under pressure, faced with tight deadlines and competing priorities

    • Intellectual strength, with the ability to strike a balance between strategic innovation and operational delivery

    • Ability to analyse information, data and evidence quickly to inform decisions

    • Commitment to the principle of continuous professional development for themselves and others


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    Social Intranet and Digital Production Manager (6 months) Grade: sio job title

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