Based on Demand
 
Based-on-Demand
When clicking on one of these images/hyperlinks, for instance the Adidas shoes, the full collection of Messi’s Adidas shoes are displayed and ready to be reviewed and purchased.
Recommendation:
As we can see through the categorizing that all the items are logically analyzed at the top of the homepage but when we reach to the group of picture in the middle, it looks somehow illogical as it’s a complex mixture of brands and general naming
(Shop COLLECTION, SPORTSWEAR, SWAROVSKI, LATEST, SALE)
This might represent a confusion and might need to be displayed with appropriate categorizing based on only Brands (Adidas, Swarovski, etc), or Categories (Sale, Latest).
Presentation:-
The site could be viewed in English and Arabic.
The language used in the website is simple, there are no complex words. Moreover, the site is not flooded with Words or Images, it is clearly designed in a way that makes it easy for the customers to understand and scan.
The-Spacing-in-the-website-is-not-too close neither wide. There-is no-difficulty-in-the-process-of-scanning-the-website-due-to-the-legible-and-clear-layout-and-formatting-of-the-content.
Interactivity: On-the-top
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