“Namshi”, the keyword included as Meta Tag
Total-number-of-keyword “Namshi”-included-as-Meta-tags of-the-picture
These are not only pictures with links, Namshi has included the main keywords as meta tags for each picture which makes the spider directly gather information and link searches on search engines towards Namshi’s website.
This illustrates the main reason behind the success of the SEO (Organic Search) results of Namshi in the largest and strongest Search Engine(Google). Keywords are used effectively all around the website which makes the spider read it.
Recommendations:- It is recommended that Namshi stops the Paid search method ( Pay-Per-Click ) because the Organic Search is effective enough and only ranks second because the first link is paid. The organic search looks professional enough and includes the right and most suitable keywords. Thus, remove the Paid search and keep on using the appropriate keywords for the stability of the ranking of the organic search link.
Value: All the landing pages are relevant to what the customer is asking for, there are no pages that customer click links to land on which include images of products or tasks that are irrelevant to the title of the page.
The value to the customer when viewing Namshi’s website is high due to how this website is designed. All the required content and functions related are clearly set in places where customers need them.
The most essential contents/functions can be found on Namshi’s homepage which are prioritized/displayed in a way that the viewer will find no difficulties to spot. Thus, all the customer needs can be found on Namshi’s homepage.
Recommendation: It is recommended that Namshi involves the customer in a task that might be of their interest. A way of doing that is by making the customer customize their own outfit from the 550 Brands that Namshi provides through their website. The naming could be “Customize Your Outfit”. That would add a sense of Value.
Navigation: While browsing through Namshi’s website, the feeling of ease-of-navigation is acquired. This is because of the method of Categorizing and Sub-categorizing of products products through their website.
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