Acquisition Strategy Search Engine Optimization (SEO)




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Acquisition Strategy

Search Engine Optimization (SEO)


Search Engine Optimization is the method of acquisition regarding making a website or web page visible on the search engines. There are many famous search engines like Google, Yahoo and Bing. (Search Engine Land, n.d.)

SEO is another naming for an Organic,Natural or Un-paid search.




User’s Keyword

Paid Search Result (PPC)

Organic Search Result

Results when typing “Namshi” in Google, the Organic search link lays directly under the Paid Search Link. Which means that Namshi’s organic search ranks first in the Organic search category. ("Google," 2014)



Keywords:-

The Number One typed Keyword to find Namshi on the search Engines is ( نمشي ), Namshi in Arabic. The percentage of Traffic that those keywords are causing are the highest in comparison with the rest of the keywords.



An important reason behind the company name being searched in Arabic language through the search engines is because-approximately-50%-of-the-potential-customers-are-from-Saudi-Arabia. Saudi’s-are well-known-to-have-Arabic-as-their-first-language-through-social-media’s-and-other-technological-platforms. ("SEO," n.d.)


User’s Keyword

Paid Search Result (PPC)

Organic Search Result

As the statistics articulate that “نمشي “ (Namshi in Arabic) is the most used keyword to search for Namshi, it is important to note that the company’s Paid Search lays at the top and right below that is the Organic Search.

These-factors-indicate-that-both-“Namshi”-(in English)-and” نمشي”-(in Arabic)-are-the-main Keywords-used-to-search-for-Namshi-through-Google.



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Acquisition Strategy Search Engine Optimization (SEO)

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