|
Individual Fund Raising Manager, Jerusalem
|
| bet | 2/4 | | Sana | 24.03.2021 | | Hajmi | 60.5 Kb. | | #13436 |
Individual Fund Raising Manager, Jerusalem
BACKGROUND
The overall goal of the Individual Fund Raising Manager is to lead a pro-active approach to UNRWA’s online fundraising and marketing outreach, resulting in the growth of funds raised through the agency online efforts. He/she will be expected to design and execute activities aimed at exponentially growing the number of online donations and the number of supporters in the global database.
Description of Duties and Responsibilities
Develop insightful, creative and effective marketing strategies and tactics aimed at achieving individual fund raising objectives;
Serve as support to UNRWA’s National Committees activities in the field of individual giving.
Develop comprehensive plans to critically analyze the results of digital and offline direct marketing solutions;
Coordinate online strategies with offline marketing strategies;
Design, edit and produce content for direct marketing appeals and campaigns that is consistent with UNRWA's needs and priorities;
Optimize UNRWA’s internet marketing efforts, including development and maintenance of the Private Partnerships section of website, landing pages and search engine marketing;
Create and oversee acquisition and retention strategies using email, direct mail, etc., to increase engagement and donation;
Manage direct mail and email marketing components from concept to execution;
Influence conversion through messaging, promotion, and landing page optimization, maintain consistent content, data and branding across all online marketing;
Manage the planning and buying of paid search and banner advertising as well as initiate and manage online viral initiatives and promotional partnerships;
Manage and execute community management processes (i.e. social media, blogging, etc.);
Develop and execute online giving programme;
Execute select campaigns, paid search and online syndication;
Manage efficient online payment systems;
Create, execute and oversee internet customer and volunteer acquisition efforts; develop and execute Internet acquisition objectives, plans and strategies;
Investigate new technology and enhancements to increase revenue, brand awareness and improve overall customer experience;
Oversee creative development and execution of all initiatives ensuring projects are delivered on time and in budget;
Write and submit monthly development reports for the Chief of Partnerships Division;
Analyze the effectiveness of current online fundraising and marketing activities through analytics and historical giving data and, accordingly, provide direction for individual giving
activities;
Assess current online fundraising and marketing tools and vendors against industry standards to continually identify best practices and solution to meet UNRWA’s needs.
|
| |
