partners who share our principles

partners who share our principles.
By putting responsibility into a replicable practice, we aim to build loyalty 
and customer trust while empowering other companies to do the same.
Yes
93%
High Performing Marketers
No
70%
Underperforming Marketers
Is the external messaging reflecting corporate values?
1
88% of consumers expect brands to clearly state their 
values. Marketers recognize a unique opportunity to 
lead with a values-based message.
1
The future of marketing and personalization 
is ethical — and good for business.
1 8th Edition State of Marketing, Salesforce
Generative AI 
& Responsibility

1 5
TRENDS IN E THIC AL MARKE T ING
SALE SFORCE
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