The future of marketing and personalization

3
TRENDS IN E THIC AL MARKE T ING
SALE SFORCE
The Makings of 
Tomorrow’s Marketing
Chatbots
Now well out of infancy, many consumers have already interacted 
with these bots on multiple websites and apps. With the introduction 
of generative AI, they’re only going to proliferate further and be less 
distinguishable from human agents.
Image Generation
Another emerging use case, images made entirely by an AI may become 
ubiquitous on the internet. Marketers will need to balance the ability to 
freely generate relevant imagery for marketing purposes against issues 
with quality, copyright, and public perception.
Web3
Though it may seem like the buzz has moved on, there’s still a market 
for cryptocurrency, NFTs, and other Web3 options built on blockchains. 
It remains to be seen how these technologies will develop in a marketing 
context, and how they might interact with other emerging tech.
For marketers, it’s never too early to take 
advantage of the latest content and AI 
tools, but doing so requires an increased 
focus on the ethical implications. Here 
are just a few developments to keep an 
eye on:

4
TRENDS IN E THIC AL MARKE T ING
SALE SFORCE
First, a Look at Where the Industry 
& Consumer Sentiments Stand Today
Cautious optimism:
Emerging technologies often come with risk, 
but generative AI and related developments have such wide-reaching 
applications and an arresting grip on the public imagination that many 
marketers are both excited and wary about the potential implications.

Download 5,31 Mb.