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The Makings of
Tomorrow’s Marketing
Chatbots
Now well out of infancy, many consumers have already interacted
with these bots on multiple websites and apps. With the introduction
of generative AI, they’re only going to proliferate further and be less
distinguishable from human agents.
Image Generation
Another
emerging use case, images made entirely by an AI may become
ubiquitous on the internet. Marketers will need
to balance the ability to
freely generate relevant imagery for marketing purposes against issues
with quality, copyright, and public perception.
Web3
Though it may seem
like the buzz has moved on, there’s still a market
for cryptocurrency, NFTs, and other Web3 options built on blockchains.
It remains to be seen how these technologies
will develop in a marketing
context, and how they might interact with other emerging tech.
For marketers, it’s
never too early to take
advantage of the latest content and AI
tools, but doing so requires an increased
focus on the ethical implications. Here
are just a
few developments to keep an
eye on:
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First, a Look at Where the Industry
& Consumer Sentiments Stand Today
Cautious optimism:
Emerging technologies often come with risk,
but generative AI and related developments have such wide-reaching
applications and an arresting grip on the public imagination that many
marketers are both excited and wary about the potential implications.
