• Negatives of Advertising
  • Opinions about Advertising
  • Animal rights Arguments for Animal testing
    		•

    Advertising Animal rights 3




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    Positives of Advertising

    Advertising is a key part of modern business


    Companies need to tell customers about their products
    Advertisements inform us about the choices we have
    Advertising is a creative industry that employs many people
    Without advertising we would have less choice
    Without advertising there would be higher unemployment
    Advertising is a form of modern art
    People enjoy adverts

    Negatives of Advertising

    Advertising manipulates people


    It aims to persuade people that buying a product will make them happier
    Advertisers focus on selling a brand image
    They use glamorous, successful people
    We now live in a consumer culture
    We are persuaded to follow the latest trend
    We are encouraged to associate certain brands with a higher status
    Advertisers often aim their marketing at children
    Children can easily be influenced by advertisements.
    Children put pressure on parents to buy them things

    Opinions about Advertising

    Advertising should be regulated


    Advertising aimed at children should be controlled or even banned
    Unhealthy foods should not be marketed in a way that attracts children
    Products that can be risk to healthy should display warnings
    In some countries it is illegal to advertise cigarettes on television
    Warnings must be displayed on cigarette packets
    However, advertising is necessary in free market economies
    It creates demand for products
    Governments should only censor false information or products that are harmful


    1. Animal rights

    Arguments for Animal testing
    Animals are used in important scientific research
    It is necessary to do medical tests on new drugs
    Animal testing helps to advance medical and scientific knowledge
    Many important medical discoveries involved experimentation on animals
    Researchers aim to minimize the suffering that animals experience
    Testing for the cosmetics industry is now banned in many countries


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