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Contact Info Fareed Uddin Khaja
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| bet | 2/3 | | Sana | 24.12.2019 | | Hajmi | 0.74 Mb. | | #4745 |
Job Profile Summary
Digital Marketing Manager I am responsible for all the online/offline marketing activities, Business decision support analysis, Strategy building, Market Analysis
Development and implementation of the group’s social media strategy
Integration of social media in the (digital) communications strategy and campaigns to reinforce the brand and as lead generation
Overall responsibility for dialogue measures and editorial planning of all central social media activities
Development of the current social media channels to improve interaction with the target groups (B2B / B2C) and identification, preparation and development of the relevant channels and platforms including mobile
Project management KPI development and the corresponding results-oriented activity planning as well as budget, controlling and timing
Social media monitoring analysis, reports, interpretation and optimization
Working as a member of and management of national, international and interdisciplinary project teams
Defining, Implementation and Monitoring of the overall Social Media Strategy for achieving the objectives.
Development and Implementation of Global Social Media Marketing initiatives and Integrated Marketing Campaigns
Development and management of Social Media team members
Strategic partnership and business development regarding social media products.
Working with interactive media companies and agencies.
Developing Social Media Projects/Campaigns and implementing them at global and local level for different POPs (regions). Consultant of the local PRs on Online Projects, SEO, SEM and Social Media/Web 2.0/New Media projects and E-mail Marketing.
Development and implementation of integrated marketing campaigns
Trainer for new Social Media employees.
Developing and managing new online marketing projects.
Project Manager waveksa.net (re-branding, re-designing, maintaining, SEO, SEM, analyzing the website with specific tools to optimize the website and content for better positioning in Search Engines, creating partnerships with other sites, localizing the website in Arabic, Social Media/Web 2.0 tactics)
Creating, updating and maintaining parts of the waveksa website, blogs and forums. Implementation of Google Analytics on websites and SM projects. SEO, SEM and Webmaster Tools (Google).
Creation and maintenance of accounts on social media sites waveksa (Twitter, Facebook, youtube, LinkedIn and others) and content websites.
Creation and maintenance of YouTube channels, creating videos. Including product presentation videos.
Finding new online ways and contacts to promote the products
Supporting all marketing activities with Social Media tactics
Translation of contents from English into Arabic
Led digital projects such as websites, micro sites and social media applications.
Search Engine Marketing (SEM) - Google Adwords.
Email Marketing: Developed an in-house database to improve communication with leads and introduced marketing automation.
Mobile Marketing – Google Adwords and AdMob.
Web analytics
Social Media Marketing (SMM) - Branding, Interactive and PPC Campaigns.
Display Advertising.
Web audits, setting KPIs, marketing campaigns execution (emailing, PPC, newsletters, blogs, SEO, Website creation and optimization, Web content, mobile marketing, social networks…) and performance measure and ROI.
Part of WSI worldwide consultants team, focused on the area in KSA, helping companies leveraging the internet in developing and executing digital marketing strategies
in order to:
- Improve their Web presence & visibility and acquire more qualified traffic
- Promote their e-reputation & credibility
- Consolidate their clients & partners relations
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Digital Marketing Manager
Wave Marketing Communication Co.
www.waveksa.net
June 2012– to present
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Waveksa Co-Founder
Manage multiple projects from concept through completion
Supervise and inspire the creative team
Manage team members
Provide quality control over concepts and projects
Animation (In charge of Pre-Production, Animation & Overall Creative Supervision)
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Modeling Texturing
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2D&3D ANIMATION
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Dynamics Simulations
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VFX Supervision
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Compositing
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Chroma shoot
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2D/3D Motion Graphics
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Prints
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Detailed Skill Sets & Job Responsibilities:
Client Interaction
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Project Planning & Execution
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Understanding client/project requirement
Create proposals & provide best possible solutions for client’s
Define project timeline & expected results
Send weekly/biweekly (or as agreed) work report to client with future action plan.
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Understanding client’s requirement & project specifications
Define the budget, scope & business plan
Plan, prepare & implement the web marketing strategies
Resource allocation
Coordinating with other departments as per the requirement of the project
Define the weekly work schedule of web marketing team
Monitoring the campaign execution & progress
Training & development of the web marketing team Deliver seminar on
latest web marketing trends/strategies & implement them in web marketing work flow
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Email Marketing
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Create Newsletter/auto responder (with the help of designing & content team)
Email id list extraction
Setup the campaign, defining date & time of shooting mail, with corresponding newsletter.
Track & analyze the campaign results.
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Social Media Optimization
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Paid Search Engine Marketing
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Plan, prepare and implement Strategy including keyword research, market & competitor analysis
Write and test ad copy,
Optimize landing pages
Ongoing campaign management and maintenance
Optimize bids and keywords across multiple websites in line with the overall marketing goals.
Track and analyze key search metrics and execute on your findings this may include bid adjustments and/or campaign optimization
Actively seek to increase the services offered and increase the income generated through cross selling and up-selling
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User Interface & Web Analytics
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Google analytics customization & configuration
Goal, Funnel, Custom Variable, Filter setup in Google Analytics
Online consumer behavior
User interface analysis
Omniture Site Catalyst custom report
Strategic decision support reports
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Webinar & Event Management
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Market research to come up with the ideas and strategies for Webinars/Events
Plan & build the material for webinar/events
Track & analyze the results with future action plan
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Identify the USP and target audience of the site (services/product).
List the sites on related Social Networking, Social News, and Social Book marking sites.
Study the problem/demand of the target audience & define/write the content to be distributed.
Monitor the content distribution in the relevant blogs/groups/forums/communities to create online buzz.
Monitor & analyze the campaign, implement the necessary changes if required.
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Viral Marketing
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Forum discussion
Blogging
Video marketing
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Media Planning & Banner Advertisement
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Identify the potential platform (sites) where the target audience is present.
Negotiate with the sites to get the lowest deals.
Coordinate with designers to create the banners to highlight the offers/product to promote.
Constantly analyze the ROI on various platform to optimize the campaign
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Market Research & Training
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Keep track of latest trends & the emerging technologies.
Thorough study of the new technique
Document the findings
Deliver seminars to team members (sometimes content/designing team)
Implement the new techniques in web marketing process
Monitor & analyze the results
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Key Goals
Discovery
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Implement
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Conducting targeted lead generation activities
Conducting client market position research on their existing marketing activities and
internet presence
Build & Maintain Online Credibility.
Plan and engage in targeted lead generation strategies.
Conduct prospect research.
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Managing and monitoring PPC campaigns
Launching and running email marketing campaigns + segmentations
Creating and launching targeted landing page strategies
Tracking and measuring campaign analytics
Launch of DM strategies from enrolled PC’s/Solution centers
Set up analytics and define goals and metrics for the campaigns
Ensure quality assurance of the deliverables within the project
Launch and execution of the of the Digital Marketing Strategies
Final quality assurance (QA) on all deliverables.
Client sign off and launch.
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Measure
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Track and report conversion targets using analytic software
Continue to test and enhance Digital Marketing Strategies
Compile analytic data into meaningful action steps to be presented to the end client
Set up analytics and define goals and metrics for the campaigns
Produce monthly analytic reports based on specific KPI’s being measured
Add analytics code to appropriate web pages to track
Track and measure KPI’S and business goals via analytics
Revisit client’s KPI’s
Compile monthly analytic reports
Benchmark campaign performance with KPI’s
Determine Return on Investment (ROI)
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Internet Business Analysis (IBA)
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Identify prospects business challenges, goals, KPI’s and budget expectations
Prepare the Digital Marketing Strategy proposal
Conduct the IBA meeting
Learn all of the prospects business challenges and goals
Educate the prospect on the different components of a Digital Marketing Strategy
Present case studies demonstrating the benefits and results of the individual DM strategies
Deliver a Digital Marketing proposal and Close the sale
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Build
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Fully plan out the Digital marketing Strategies to be conducted with the client
Manage expectation using the SOW and “No Surprises” document to establish IC/Client roles + deliverables
Submit all of the deliverables of the DM strategy to the appropriate PC’s/Solution centers and Suppliers within the WSI e-Marketplace
Manage all of the project deliverables with the PC’s/Solution centers and Supplier
Conduct post-sale strategy meeting
Identify Suppliers.
Client sign off with SOW
Submit request for project build.
Conduct QA checklists and sign off with client.
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Manage Results
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Track and measure DMS goals & KPI metrics via Analytics
Analyze client's current ROI
Enhance / continue / expand on Internet marketing activities
Attend monthly appointments to deliver analytic reports
Discuss and determine campaign changes and additions
Identify new business needs and develop applicable recommendations for cross sell
Always develop a customer for life
Conduct review meeting with client
Discuss and determine any necessary campaign changes
Client testimonial, case study and referral
Continue to upsell service packages based on any new business needs and goals.
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Alpha Telecom (Callem LLC , Mobily partner)
www.callem.com.sa
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Marketing & Development Manager
21 March 2011–5th March 2012.
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