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Course Title: Digital Marketing Course Code: mktg 733 Credits: 3
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| bet | 2/4 | | Sana | 03.09.2022 | | Hajmi | 60.95 Kb. | | #25549 |
Bog'liq Course Title Digital Marketing Course Code mktg 733 Credits 3 hgtgtgfModule
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Weightage
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Module 1
Digital Marketing Fundamentals
What is digital marketing? How is it different from traditional marketing?
The changing marketing landscape.
ROI between digital and traditional marketing.
New trends and current scenario, Digital marketing a boon or a Bane?
Digital Marketing objectives of SMEs and large organisations.
The Digital Marketing Toolbox, The digital media landscape-owned, paid and earned media.
The online consumer and the dynamics of the online consumer visit.
Online decision making
The Internet Marketing Mix
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15%
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Module 2
Website Planning and Structure
Understanding a website, What is a website, Levels of websites
Difference between a Blog, Portal and Website
Difference between static and dynamic websites
Website Domains, Buying a Domain
Core Objective of Website and Flow, One Page Website, Strategic Design of Home Page
Strategic Design of Products & Services Pages, Pricing Page, Portfolio, Gallery and Contact Us Page
Call to action, Search Engine optimization
Designing a wordpress website
Design a New Website and Promote it using techniques taught.
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20%
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Module 3
Search Engine Marketing
Introduction to Search Engine Marketing
Tools used for Search engine Marketing
PPC /Google Adwords Tool, Display advertising techniques, Report generation
Search Engine Optimization (SEO)
On page optimization techniques, Off page Optimization techniques, Reports and Email Marketing
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20%
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