Module 4 Social Media Optimization (SMO)

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Course Title Digital Marketing Course Code mktg 733 Credits 3
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Module 4 ^{Social Media Optimization (SMO)} Introduction to Social Media Marketing Advanced Facebook Marketing, Word Press blog creation Twitter marketing, LinkedIn Marketing Social Media Analytical Tools Design a Social Media Campaign to promote Indian Tourism
20%
Module 5 Web Analytics Measurement Metrics Google webmaster tool Setting up tool for SEO Adding and managing assets Integrating webmaster tool, site map and links Search traffic and links, Google indexing managing crawl errors	25%

Pedagogy for Course Delivery:
Classes will be conducted using the four quadrant approach. Students will be given access to e-content, video lectures, case studies, study material, multiple choice questions and discussion topics pertaining to the course.

List of PSDA:
1. Crate your own blog and promote it using Social Media Strategies
2. Create a Word Press Website
3. Do web Analytics for word press and for your blogs, and prepare a dashboard for the same

_{Theory L/T (%)}	Lab/Practical Studio	End Term Examination
40%	NA	60%

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