Continuos Assessment/Internal assessment
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Components(Drop Down)
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Mid Term Exam
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Project
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Attendance
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End Term Examination
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Linkage of PSDA
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Linked with PSDA 1 and 2
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Presentation of PSDA 3
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Weightage(%)
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10%
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15%
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10%
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5%
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60%
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Text & References:
• Ryan, D. (2014 ). Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation, Kogan Page Limited.
• The Beginner's Guide to Digital Marketing (2015). Digital Marketer. Pulizzi,J.(2014) Epic Content Marketing, Mcgraw Hill Education.
• Chaffey, Chadwick, Johnston, Mayer, Internet Marketing,3rd edition, 2009, Pearson Publication
• Strass, El-Ansary, Frost , e-Marketing, 5th edition, Pearson Publication
• Carter-Brooks-Catalano-Smith, Digital Marketing for Dummies, Wiley Publication
• Godfrey Parkin, Digital Marketing: Strategies for Online Success, 2009, New Holland
• Urban, Digital Marketing Strategy: Text and Cases,1/e, 2004 Prentice Hall
Any other Study Material:
• Journal of Digital marketing
• SEO Blogs
• Video content on Digital Marketing Concepts
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