| Course Learning Outcomes:
The course will:
• Enable students to develop an understanding of the digital market characteristics and the nature of competition in such markets.
• Inculcate in students the requisite skills for implementing effective digital marketing campaigns
• Facilitate the development of required insights and knowledge base pertaining to significant marketing strategies.
• Equip the students to apply concepts, theories, models, and tools of digital marketing
• Empower the students with an understanding of global strategies, business models and monetization models pertaining to digital marketing.
• Enable students to critically assess current and future metrics, research technologies, and research data output related to the field
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