Course Title: Digital Marketing Course Code: mktg 733 Credits: 3

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Course Learning Outcomes:

The course will:

_•_{Enable students to develop an understanding of the digital market characteristics and the nature of competition in such markets.}

• Inculcate in students the requisite skills for implementing effective digital marketing campaigns

_•_{Facilitate the development of required insights and knowledge base pertaining to significant marketing strategies.}

_•_{Equip the students to apply concepts, theories, models, and tools of digital marketing}

_•_{Empower the students with an understanding of global strategies, business models and monetization models pertaining to digital marketing.}

• Enable students to critically assess current and future metrics, research technologies, and research data output related to the field

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