• Pedagogy for Course Delivery
  • Theory L/T (%)
  • Course Title: Digital Marketing Course Code: mktg 733 Credits: 3




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    Module 5

    Web Analytics

    Measurement Metrics

    Google webmaster tool

    Setting up tool for SEO

    Adding and managing assets

    Integrating webmaster tool, site map and links

    Search traffic and links, Google indexing managing crawl errors


    25%


    Pedagogy for Course Delivery:

    Classes will be conducted using the four quadrant approach. Students will be given access to e-content, video lectures, case studies, study material, multiple choice questions and discussion topics pertaining to the course.


    List of PSDA:

    1. Crate your own blog and promote it using Social Media Strategies

    2. Create a Word Press Website

    3. Do web Analytics for word press and for your blogs, and prepare a dashboard for the same




    Theory L/T (%)

    Lab/Practical Studio

    End Term Examination

    40%

    NA

    60%






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    Course Title: Digital Marketing Course Code: mktg 733 Credits: 3

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