• Module 4 Social Media Optimization (SMO)
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    Module 3 Search Engine Marketing




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    Module 3

    Search Engine Marketing

    Introduction to Search Engine Marketing

    Tools used for Search engine Marketing

    PPC /Google Adwords Tool, Display advertising techniques, Report generation

    Search Engine Optimization (SEO)

    On page optimization techniques, Off page Optimization techniques, Reports and Email Marketing



    20%

    Module 4

    Social Media Optimization (SMO)

    Introduction to Social Media Marketing

    Advanced Facebook Marketing, Word Press blog creation

    Twitter marketing, LinkedIn Marketing

    Social Media Analytical Tools

    Design a Social Media Campaign to promote Indian Tourism
    20%


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