• Module 4 Social Media Optimization (SMO)
  • Module 3 Search Engine Marketing




    Download 60,95 Kb.
    bet5/7
    Sana23.03.2021
    Hajmi60,95 Kb.
    #13429
    1   2   3   4   5   6   7
    Module 3

    Search Engine Marketing

    Introduction to Search Engine Marketing

    Tools used for Search engine Marketing

    PPC /Google Adwords Tool, Display advertising techniques, Report generation

    Search Engine Optimization (SEO)

    On page optimization techniques, Off page Optimization techniques, Reports and Email Marketing



    20%

    Module 4

    Social Media Optimization (SMO)

    Introduction to Social Media Marketing

    Advanced Facebook Marketing, Word Press blog creation

    Twitter marketing, LinkedIn Marketing

    Social Media Analytical Tools

    Design a Social Media Campaign to promote Indian Tourism



    20%


    Download 60,95 Kb.
    1   2   3   4   5   6   7




    Download 60,95 Kb.