Module 1
Digital Marketing Fundamentals
What is digital marketing? How is it different from traditional marketing?
The changing marketing landscape.
ROI between digital and traditional marketing.
New trends and current scenario, Digital marketing a boon or a Bane?
Digital Marketing objectives of SMEs and large organisations.
The Digital Marketing Toolbox, The digital media landscape-owned, paid and earned media.
The online consumer and the dynamics of the online consumer visit.
Online decision making
The Internet Marketing Mix
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