• 3.2. The role of information in marketing. Information system..... 52 3.3.
  • 3.6. Directions and methods of marketing research........................ 66
  • 4.2. The main types of marketing................................................... 75 4.3.
  •   The main tasks of marketing....................................................  34  2.4




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    Bog'liq
    Ergashxodjaeva Sh. Dj., Qosimova M. S

    2.3. 
    The main tasks of marketing.................................................... 
    34 
    2.4. 
    Types of marketing depend on state and development of 
    demand..................................................................................... 
    39 
     
    Questions for control and discussion....................................... 
    44 
     
    CHAPTER 3. SYSTEM 
    OF 
    MARKETING 
    RESEARCH 
    AND 
    INFORMATION.................................................................... 
    46 
    3.1. 
    Marketing research and system of marketing research............ 
    46 
    3.2. 
    The role of information in marketing. Information system..... 
    52 
    3.3. 
    Types of information and their classification.......................... 
    56 
    3.4. 
    Methods of collecting information........................................... 
    60 
    3.5. 
    Analysis and elaboration of collected information.................. 
    66 
    3.6. 
    Directions and methods of marketing research........................ 
    66 
     
    Questions for control and discussion....................................... 
    71 
     
    CHAPTER 4. SYSTEM AND SPHERE OF MARKETING..................... 
    73 
    4.1. 
    The concept of marketing system and industry marketing...... 
    73 
    4.2. 
    The main types of marketing................................................... 
    75 
    4.3. 
    Internal and external environment of marketing, their 
    interrelation. Organization of marketing service in the 
    enterprise.................................................................................. 
    83 
    4.4. 
    Organization of managing marketing activity......................... 
    88 

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      The main tasks of marketing....................................................  34  2.4

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