10
5.3.
Marketing control and its types................................................
99
5.4.
Concept of marketing program................................................
102
5.5.
Targeting approach - the basis of the marketing program.......
106
5.6.
The sequence of development
of marketing programs and
characteristics of its main sections...........................................
114
Questions for control and discussion.......................................
121
CHAPTER 6. RESEARCH
FOR
SATISFACTION
AND
FORECASTING DEMAND.................................................
123
6.1.
The
concept of demand,
its types,
factors affecting to
demand.....................................................................................
123
6.2.
The concept of market conjuncture.........................................
125
6.3.
Status and future development
of indicators of market
conjuncture and valuation methods..........................................
127
6.4.
Forecasting of conjuncture.......................................................
130
