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New types and methods of trade..............................................
237Bog'liq Ergashxodjaeva Sh. Dj., Qosimova M. S11.3.
New types and methods of trade..............................................
237
Questions for control and discussion.......................................
244
CHAPTER 12. COMMUNICATION POLICY............................................
246
12.1.
The essence, content and objectives of communication
policy........................................................................................
246
12.2.
The importance of communication in forming demand and
stimulating sales.......................................................................
252
12.3.
Methods of influencing buyers and sellers..............................
259
12.4.
The complex of marketing communications and the place of
advertising in it.........................................................................
261
Questions for control and discussion.......................................
266
CHAPTER 13. INTERACTIVE MARKETING...........................................
267
13.1.
Direct Marketing......................................................................
267
13.2.
Forms of direct marketing........................................................
271
13.3.
The essence of Internet marketing and its specific features.....
275
13.4.
Product policy on the Internet..................................................
279
13.5.
Integrated Direct Marketing.....................................................
283
13.6.
State policy in direct marketing...............................................
284
Questions for control and discussion.......................................
288
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