11
Questions for control and discussion.......................................
210
CHAPTER 10. PRICE POLICY.....................................................................
211
10.1.
The concept of price, its essence and types of prices...............
211
10.2.
Formation of pricing policy and methods
for calculating price
level.................................................................................
214
10.3.
Variability of prices during the "life cycle" of goods..............
218
Questions for control and discussion.......................................
221
CHAPTER 11. SALES POLICY....................................................................
223
11.1.
Features of networks for distribution
product and their
structure....................................................................................
223
11.2.
Retail, wholesale, selection intermediate and
factors that form
sales network...................................................................
229
