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Basic principles of marketing ................................................ 30
2.2
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Bog'liq Ergashxodjaeva Sh. Dj., Qosimova M. S., Yusupov M. A. Marketing -fayllar.org (1)2.1. Basic principles of marketing ................................................ 30
2.2. Content of marketing activities and functions......................... 32
2.3. The main tasks of marketing.................................................... 34
2.4. Types of marketing depend on state and development of 39 demand.....................................................................................
Questions for control and discussion....................................... 44
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INFORMATION....................................................................
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46
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3.1.
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Marketing research and system of marketing research............
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46
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3.2.
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The role of information in marketing. Information system.....
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52
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3.3.
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Types of information and their classification..........................
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56
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3.4.
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Methods of collecting information...........................................
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60
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3.5.
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Analysis and elaboration of collected information..................
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66
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3.6.
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Directions and methods of marketing research........................
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66
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Questions for control and discussion.......................................
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71
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