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CHAPTER 4.
SYSTEM AND SPHERE OF MARKETING
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Bog'liq Ergashxodjaeva Sh. Dj., Qosimova M. S., Yusupov M. A. Marketing -fayllar.org (1)CHAPTER 4.
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SYSTEM AND SPHERE OF MARKETING.....................
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73
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4.1.
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The concept of marketing system and industry marketing......
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73
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4.2.
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The main types of marketing...................................................
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75
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4.3.
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Internal and external environment of marketing, their interrelation. Organization of marketing service in the enterprise..................................................................................
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83
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4.4.
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Organization of managing marketing activity.........................
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88
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Questions for control and discussion.......................................
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92
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CHAPTER 5.
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STRATEGIC MARKETING...............................................
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94
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5.1.
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The purpose and objectives of strategic planning in marketing
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................................................................................
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94
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5.2.
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The role and position of tactical planning in marketing..........
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97
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5.3. Marketing control and its types................................................ 99
5.4. Concept of marketing program................................................ 102
Targeting approach - the basis of the marketing program....... 106
The sequence of development of marketing programs and characteristics of its main sections........................................... 114 Questions for control and discussion....................................... 121
CHAPTER 6. RESEARCH FOR SATISFACTION AND
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FORECASTING DEMAND.................................................
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123
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6.1.
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The concept of demand, its types, factors affecting to
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123
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6.2.
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demand.....................................................................................
The concept of market conjuncture.........................................
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125
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6.3.
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Status and future development of indicators of market
conjuncture and valuation methods..........................................
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127
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6.4.
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Forecasting of conjuncture.......................................................
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130
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6.5.
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Methods for forecasting market conjuncture...........................
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131
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Questions for control and discussion.......................................
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134
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