85
Summary completion
Tip:
don’t always expect words or phrases in the box to be the same as in the text . they may be words
with similar meaning or the same word in a different from , so read both
the text and the summary
carefully.
Example
Here is a part of a text about innovation in business.
Success, for many companies, depends on their
ability to innovate, to create new products and services.
Ask anyone which business sectors are the most creative. And the music industry will come fairly high up
the list, but creativity is also the lifeblood of other, less obvious fields: the
pharmaceutical industry, for
instance, relies almost entirely on ideas and inventions that can be developed into new drugs. Just like
land buildings
machinery, ideas can be a valuable assets to a business , but while the former are tangible
assets ,
with a physical existence , idea has been developed , whether into a new medical
treatment or a
new brand of clothing, it become intellectual property , and can be legally owned.
It is then protected
against competitor benefiting by imitating the new product without having had to fund its development.
