Search engines are free
Well, sort of…
Automatic “submissions” eliminate submission “by hand”
Well, sort of…
Everyone will find you on a search engine
Well, sort of…
Directories are more useful—directories and other links, such as your local chamber, economic development group, business associations, etc. Identify these and market to them—including your Web site.
Measuring Success
Counters
Traffic Analysis
Phone Calls!
Sales!
What are we forgetting?
Your follow-up! The best Web site in the world must a dynamic part of your organizations. Someone should have responsibility for following up with contacts, leads, etc.
E-mail Ditto! Check and respond, daily or several times a day.
Updates Ditto! Update monthly or twice monthly if possible.
II. Let’s Expand Some of these Ideas
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