Internet Marketing and Other Techniques for taking advantage of the World Wide Web

The Web is not just a letter or brochure published on the Internet.

The unique medium requires several unique techniques to avoid pitfalls and make the most of your investment.

Low tech is good. High tech is bad (more than you would think!)

Frames are bad for search engines. While most browsers today deal with them, they can ruin your search engine results and don’t really add anything that other, better design can accomplish.

Animations (such as Flash) are bad. Okay, I love them, but how many plug-ins have you downloaded today, hmm?

Load time will always be an issue, no matter how much broadband you have. Even if YOU have DSL, cable or ISDN at your job, that doesn’t mean your customer does. Or consider whether the customer’s CEO might try to view your Web site while traveling. Will he have broadband on his laptop in the motel room? Probably not…

Instead, spend your energy on organizing content, visualizing navigation and clarifying your message. What are you selling? How can you best present it to your customers online?