Your Web Site’s Key Goals: Your Web site’s main purpose is to help market your workshop, its services and products.
Web Marketing Ideas
• Chris Maher in “The Ordinary Marketer,” offers four experience-based rules for carrying out effective marketing: (1) choose measurable marketing methods, (2) target the relevant audience directly, (3) talk to customers to find out how you're doing, (4) make marketing an everyday component of business.
Other thoughts:
• Jay Conrad Levinson, author of “Guerilla Marketing,” writes in “Guerrilla Marketing Online” that marketing online is not just having a Web site, and Web marketing is not conducted in a vacuum. In other words, put that URL EVERYWHERE and tie the Web effort to your other marketing efforts.
• Focus on targeting your audience and talking to customers—in person, through mail (e-mail and direct mail) and through the Web.
• Don’t try to be all things to all people. Promote your strengths. If you are extremely strong in packaging hit that in talks, in flyers and on the Web.
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