• More Specifics + Tips Tricks
  • So how does this translate onto your Web site?




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    So how does this translate onto your Web site?

    First, think of your Web site as an online brochure

    Start with the information you would put in a brochure—services, products, quality and price information

    Now realize that you can update this “brochure” much more easily than if it were printed with the latest prices, services or more

    For example, after a postal hike, consider “avoid the latest postal increase by using our mail sorting services…..”

    Second, consider “traditional” marketing tie-ins that piggyback onto your Web site.

    • Yellow Pages: “…For complete details see…”

    • Newspaper or association advertisement: Outline a new program then, “For details about our new packaging program…”

    • Direct mail and e-mail: Don’t overlook “junk” mail and e-mail “spam.”

    Post cards to existing customers announcing a new service is not junk mail

    Opt-in e-mail lists or targeted Web advertising is not spam.

    They do take some homework but they can pay off. Consider building your own lists!

    Third, move your customers to action.

    • Use online forms to make purchases/orders easy.

    • Offer “easy print” or downloadable information to make their work/purchase easier.

    • Backup your Web effort with staff.

    • E-mail and other inquiries should be answered within 24 hours or sooner

    • Organize the material needed for most responses

    Schedule follow-up
    III More Specifics + Tips & Tricks



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    So how does this translate onto your Web site?

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