Our increased participation in the Internet will yield results, however we must exercise caution as we become more active in this infostructure. Although Microsoft has built a fair amount of respect in the TCP/IP community, our global presence on the Internet is hardly secure. From a recent discussion on Web authoring tools on the Internet:
>>>I think your idea is great, although I frankly think that the whole HTML concept needs to import some ideas from >>>(gasp) Microshaft Word.
You don't want anything of the sort. The correct solution to the problem is...
In order to build the necessary respect and win the mindshare of the Internet community, I recommend a recipe not unlike the one we’ve used with our TCP/IP efforts: embrace, extend, then innovate. Phase 1 (Embrace): all participants need to establish a solid understanding of the infostructure and the community - determine the needs and the trends of the user base. Only then can we effectively enable Microsoft system products to be great Internet systems. Phase 2 (Extend): establish relationships with the appropriate organizations and corporations with goals similar to ours. Offer well-integrated tools and services compatible with established and popular standards that have been developed in the Internet community. Phase 3 (Innovate): move into a leadership role with new Internet standards as appropriate, enable standard off-the-shelf titles with Internet awareness. Change the rules: Windows become the next-generation Internet tool of the future.
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