• 2.3.1.1 Inputs from suppliers
  • Figure 2.1 Internet Value Chain: Input from suppliers
  • Investigating Internet Marketing Strategies among Hotels in Ghana




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    2.3.1 Internet Value Chain Model

    Cronin (1995) developed value chains that followed Porter’s value chain thinking and was based on virtual principles. The internet value chain is divided into three separate components; “inputs from suppliers”, “internal operations” and “customer relations”.



    2.3.1.1 Inputs from suppliers

    Figure 2.1 illustrates the impact of the internet on inputs from suppliers and vendor. According to Vanharanta and Breite (2003) “the internet has reduced the meaning of time and location”. This is to say, the internet provides organisations with the opportunity to add value in its acquisitions activities; the internet provides fast, reliable connections among businesses. Hence, organisations irrespective of their location can reliably and quickly communicate with different suppliers and vendors for different reasons without incurring additional cost as compared to other means of communications (Cronin, 1995)




    Pricing Delivery/order Product

    and tracking Support

    Ordering Online inventory
    Figure 2.1 Internet Value Chain: Input from suppliers

    internet


    capability

    Easy efficient access

    Information constantly updated

    Not looked into proprietary system

    Direct access to expertise

    Interactive

    Faster problem resolution

    Faster turnaround

    Improves planning

    Fewer inventories

    Benefit to company




    Lower cost Faster more improved

    of obtaining flexible reliability and

    materials delivery performance
    opportunity for

    advantage


    Source: Internet Value Chain: Inputs from Suppliers (Cronin 1995, p. 58)


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    Investigating Internet Marketing Strategies among Hotels in Ghana

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