Oriental Renaissance: Innovative,
educational, natural and social sciences
VOLUME 2 | ISSUE 8
ISSN 2181-1784
Scientific Journal Impact Factor
SJIF 2022: 5.947
Advanced Sciences Index Factor
ASI Factor = 1.7
332
w
www.oriens.uz
August
2022
GASTRONOMIK TURIZM MARKETING IMKONIYATLARINI
BAHOLASH
Saidqulova Zarnigor Ibroximovna
Madaniy meros obyektlari va muammolarini o’rganish va turizmni rivojlantirish
ilmiy tadqiqot instituti stajyor
doktoranti
E-mail:
saidqulova_zarnigor@mail.ru
ANNOTATSIYA
Gastronomik turizm yurtimizga yaqin yillardan boshlab odimlab kelayotgan
turizm sohasidir. Lekin shu qisqa fursatda chet elliklarning milliy oshxonamizga
bo’lgan qiziqishiga va tashrifi sababi bo’lishga ulgurdi. Maqolada gastronomik
turizmning marketing imkoniyatlari qay darajada ekanligi, uning turizm rivojiga
ta’siri, marketing tarmoqlari va gastronomik turizmni shakllantirish yo’llari
o’rganilgan va takliflar keltirilib o’tilgan.
Kalit so’zlar: gastronomik turizm, marketing, internet marketing, reklama,
bozor, tovar, daromad.
ABSTRACT
Gastronomic tourism is a field of tourism that has been coming to our country
since recent years. But in this short time, he managed to become the reason for
foreigners' interest in our national cuisine and their visit. The article examines the
extent of marketing opportunities of gastronomic tourism, its influence on the
development of tourism, marketing networks and ways of forming gastronomic
tourism, and suggestions are made.
