• Task 1. Vocabulary Exercise 1. Match the beginnings of the sentences (1-S) with their endings (a- e).
  • O‘zbеkiston rеspublikasi oliy ta’lim, fan va innovatsiyalar vazirligi




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    Task 4. Writing 
     
    The role of promotion in marketing 
    Write your own opinion (about 150-200 words) 
    Task 5. Presentation 
    Make a presentation (8-12 slides) on the topic:” Distribution and promotion” 
     
     
     
     
     

    SELF STUDY 18 
    Task 1. Vocabulary 
    Exercise 1. Match the beginnings of the sentences (1-S) with their endings (a-
    e). 
    1 Coca-Cola is a mass market
    a) is a small but often profitable 
    product; it
    market. 
    2 Selling special-interest holidays
    b) is outside the producer's country. 
    is a niche market; it
    c) is in the producer's country. 
    3 Rolex watches sell in a luxury
    d) high-quality and expensive 
    market; they are
    goods. 
    4 An export market
    e) sells to large numbers of people. 
    5 A home market 
     
    Exercise 2.Combine the words listed below into meaningful two or three word 
    expressions as possible.
     
    gross 
    point
    final
    goods
    high
    national
    capital
    cycle
    product 
    stage 
    business 
    recovery 


     
    Task 2. Reading 
    Inflation
    A period of increased sending that causes rapid rises in price is 
    referred to as inflation. This is not necessarily a part of the business cycle. Rather, it 
    is a kind of weakness in an economic system. When your money buys fewer goods so 
    that you get less for the same amount of money as before, inflation is the problem. 
    There is a general rise in the price of goods and services. Your money buys less. 
    Sometimes people describe inflation as a time when "a dollar is not worth a dollar 
    anymore." 
    One major cause of inflation is a rising demand for goods and' services. As 
    people spend more money, their rate of spending may increase faster than the goods 
    and services available. More and more people are willing and able to pay more for 
    the fewer things that are available. As a consequence, the prices keep going up. 
    A second cause of inflation is a rise in the cost of the factors of production. 
    Prices are pushed up by costs. For instance, if the labor cost of producing a good or 
    service goes up, so will the price of the good or service. 
    A third cause of inflation is a lack of competition. If sellers have little or no 
    competition, they are free to set prices as they want. If there is little competition, 
    buyers must buy from businesses that are selling, and they must pay the price asked. 
    Inflation is a problem for all consumers. People who live on a fixed income 
    are hurt the most. Retired people, for instance, cannot count on an increase in income 
    as prices rise. Elderly people who no longer can work face serious problems in 
    stretching their incomes to meet their needs in times of inflation. Retirement income 
    or any fixed income usually does not rise as fast as prices. 
    Even for working people whose incomes are going up, inflation can be a 
    problem. The cost of living goes up, too. People who work must have even more 
    money just to keep up their standard of living. 

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