Buyers' Product Adoption Process

Buyers' Product Adoption Process

1. 
   Awareness
   Buyers become aware of the product
   
2. 
   Interest
   Buyers seek information and is receptive to learning about product
   
3. 
   Evaluation
   Buyers consider product benefits and determines whether to try it
   
4. 
   Trial
   Buyers examine, test or try the product to determine usefulness relative to needs
   
5. 
   Adoption
   Buyers purchase the product and can be expected to use it when the need for the general type of product arises.