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Review for ets exam…
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| bet | 33/48 | | Sana | 24.03.2021 | | Hajmi | 292 Kb. | | #13438 | | Turi | Review |
Services
All products include a service component.
Intangible (associate w/ tangible representation)
Inseparable (influence providers)
Perishable (influence demand)
Variable (standardization issues)
General Marketing Issues:
External Marketing
Internal Marketing
Interactive Marketing
3 additional Ps
People
Physical Evidence
Processes
Focus:
Search Qualities: Goods (clothing, jewelery)
Experience Qualities
Credence Qualities: Services (medical, auto repair, legal services)
Relevant Knowledge@Wharton Articles
Prescription Drug Coverage for Seniors Faces Uncertain Future
A Live Baby or Your Money Back
Poachers Are Out to Plunder Your Intellectual Property – Can You Do Anything?
Ethical Standards for Global Corporations?
Ethical Inspiration for Marketing Managers
A Search for Google’s Success Turns Up Two Words: Trust and Technology
Link to discussion board
Return to Syllabus
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