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  • Internet Marketing Questionnaire




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    Your Website


    Who is your web designer? How is your working relationship?




    Who is your domain registrar and your host (they may be the same)?




    How often is your website updated?




    Do you use a Content Management System (CMS) system with your site – ie. Wordpress, Joomla, etc.? If so, which one? If you use a shopping cart, please include that as well.




    What types of off-line and online marketing do you do for your website?





    Tracking


    Do you use any website metrics to track visitor usage of your website (Google Analytics, Omniture, etc.)? If so, what do you use?




    Conversion points can be an online sale, contact form (lead), signing up for email newsletter, downloading a whitepaper, etc. What are your most important conversion points? How much are they worth?




    If you track your website, what is your conversion rate, average sale, main sources of traffic?




    Do you use Google Webmaster tools to track search queries and incoming links?




    Have you customized your listing in Google Places/Google + Local?







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    Internet Marketing Questionnaire

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