Figure 2.6 Classification of the ICDT dimensions by level of sophistication

Acknowledgement . . . . . . . . 3

Table of Contents . . . . . . . . 4 – 9

List of figures . . . . . . . . . 8

List of tables . . . . . . . . . 9
CHAPTER ONE 10 to 17

Introduction . . . . . . . . . 10

1. 
   Background to the study . . . . . . 10
   
2. 
   Problem statement and Purpose of study . . . . 14
   
3. 
   Justification of the study . . . . . . 16
   
4. 
   Organization of the Thesis . . . . . . 17
   

2. 
   Literature Review . . . . . . . . 18
   
   1. 
      Hotel Industry and the Internet . . . . . 18
      
   2. 
      Advantages and Challenges of Internet Marketing . . . 19
      
   3. 
      Internet marketing models . . . . . . 20
      
      1. 
         Internet Value Chain Model . . . . . 21
         
         1. 
            Inputs from Suppliers . . . . 21
            
         2. 
            Internal Operations . . . . . 23
            
         3. 
            Customer Relations . . . . . 23
            
      2. 
         The Web-Marketing Mix (WMM) Model . . . 24
         
         1. 
            Scope . . . . . . 25
            
         2. 
            Site . . . . . . . 26
            
         3. 
            Synergy. . . . . . . 27
            
      3. 
         The E-commerce Service Index Framework . . . 27
         
      4. 
         Information Communication Distribution and Transaction
         

1. 
   The Internet Marketing Mix Model . . . . 30
   
1. 
   Internet Tools . . . . . . . 32