Investigating Internet Marketing Strategies among Hotels in Ghana

Discussion of Findings, Conclusions and Implications . . . 90

4. 
   Discussion of Findings . . . . . . 90
   

6.1.2 RQ1. What is the composition/structure of the hotels

Internet Marketing Mix? . . . . . 91

6.1.3 RQ2. Which dimensions of the Internet Marketing Mix are

being transformed by the hotels? . . . . 92

6.1.4 RQ3. What Internet marketing strategies are being pursued

by hotels in Ghana? . . . . . . 92

6.1.5 RQ4. What is the level of sophistication/transformation of

Internet Marketing Mix dimensions? . . . . 94

6.1.6 RQ5. Are hotels in Ghana fully exploiting the internet

capabilities and features? . . . . . 94

6.2 Conclusion . . . . . . . . 96

3. 
   Limitations and Delimitations of the Study . . . . 97
   
4. 
   Implications for Managers . . . . . . 98
   
5. 
   Implications for further research . . . . . 100
   

Appendix . . . . . . . . . . 111-114