credit to the many experts who preceded me. Anything foolish,
assume it is
my error.
The backbone of this book is my four-step model of habits—cue,
craving, response, and reward—and the four laws of behavior change that
evolve out of these steps. Readers with a psychology background may
recognize some of these terms from operant conditioning, which was first
proposed as “stimulus, response, reward” by B. F. Skinner in the 1930s and
has been popularized more recently as “cue, routine, reward” in
The Power
of Habit by Charles Duhigg.
Behavioral scientists like Skinner realized that
if you offered the right
reward or punishment, you could get people to act in a certain way. But
while Skinner’s model did an excellent job of explaining how external
stimuli influenced our habits, it lacked a good explanation for how our
thoughts, feelings, and beliefs impact our behavior. Internal states—our
moods and emotions—matter, too. In recent decades,
scientists have begun
to determine the connection between our thoughts, feelings, and behavior.
This research will also be covered in these pages.
In total, the framework I offer is an integrated model of the cognitive
and behavioral sciences. I believe it is one of the first models of human
behavior to accurately account for both the influence of external stimuli and
internal emotions on our habits. While some of the language may be
familiar, I am confident that the details—and
the applications of the Four
Laws of Behavior Change—will offer a new way to think about your habits.
Human behavior is always changing: situation to situation, moment to
moment, second to second. But this book is about what
doesn’t change. It’s
about the fundamentals of human behavior. The lasting principles you can
rely on year after year. The ideas you can build a business around, build a
family around, build a life around.
There is no one right
way to create better habits, but this book describes
the best way I know—an approach that will be effective regardless of where
you start or what you’re trying to change. The strategies I cover will be
relevant to anyone looking for a step-by-step system for improvement,
whether your goals center on health, money, productivity,
relationships, or
all of the above. As long as human behavior is involved, this book will be
your guide.
