INTRODUCTION
We all deal with setbacks
: What about luck, you might ask? Luck matters, certainly. Habits are not the only thing that influence your success, but they are probably the most
important factor that is within your control. And the only self-improvement strategy that makes any sense is to focus on what you can control.
The entrepreneur and investor Naval Ravikant
: Naval Ravikant (@naval), “To write a great book, you must first become the book,” Twitter, May 15, 2018,
https://twitter.com/naval/status/996460948029362176
.
“stimulus, response, reward”
: B. F. Skinner, The Behavior of Organisms (New York: Appleton-Century-Crofts, 1938).
“cue, routine, reward”
: Charles Duhigg, The Power of Habit: Why We Do What We Do in Life and Business (New York: Random House, 2014).
CHAPTER 1
just a single gold medal at the Olympic Games
: Matt Slater, “How GB Cycling Went from Tragic to Magic,” BBC Sport, April 14, 2008,
http://news.bbc.co.uk/sport2/hi/olympics/cycling/7534073.stm
.
the Tour de France
: Tom Fordyce, “Tour de France 2017: Is Chris Froome Britain’s Least Loved Great Sportsman?” BBC Sport, July 23, 2017,
https://www.bbc.com/sport/cycling/40692045
.
one of the top bike manufacturers in Europe refused to sell bikes
: Richard Moore, Mastermind: How Dave Brailsford Reinvented the Wheel (Glasgow: BackPage Press, 2013).
“The whole principle came from the idea”
: Matt Slater, “Olympics Cycling: Marginal Gains Underpin Team GB Dominance,” BBC, August 8, 2012,
https://www.bbc.com/sport/olympics/19174302
.
Brailsford and his coaches began by making small adjustments
: Tim Harford, “Marginal Gains Matter but Gamechangers Transform,” Tim Harford, April 2017,
http://timharford.com/2017/04/marginal-gains-matter-but-gamechangers-transform
.
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