Mobile-friendly will be the new standard While in the past many online shoppers bought products over the internet through their desktop or
laptop, many consumers have begun to embrace smartphones as full-on replacements to personal
computers. As smartphones become cheaper and easier to access, websites will have to adapt to the
growing community of users who only view their sites on mobile. In order to compete in the mobile
commerce market, companies will need to adapt their websites and make them mobile friendly.
Sites that aren’t will be ignored by millennials, who can quickly find an easier-to-use platform.
Digital wallets will see a rise in popularity While the concept of a digital wallet has been around for some time, only recently, as millennials
have grown up, have they become widely accepted by the public. Technologies like Amazon
Pay, Apple Pay and PayPal One Touch have experienced a 10% uptick in users as a result, making
integration into mobile commerce platforms a must.
Combined with one-page checkouts, users have overwhelmingly embraced the performance
advantages of the new tech.
Artificial intelligence and chatbots will be everywhere As artificial intelligence technology has developed to the point where applications like artificial
neural networks can actually be utilized, many investors have jumped on the idea. Analysts in the
industry are convinced that AI will offer increases in user metrics as the technology is able to assist
users autonomously, helping them find what they want and seamlessly guiding them through the
checkout process.
Chatbots have been able to develop alongside artificial intelligence to the point where the
technology is able to effectively help customers. In tandem with AI, chatbots are able to make
online shopping experiences feel like that of a brick-and-mortar store by providing users with a
well-educated assistant for their shopping needs.
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With AI becoming so popular and chatbots becoming so powerful, there is no doubt that it will soon
be a feature of nearly every mobile commerce platform looking to market more than a dozen
products.
