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    4 PROFESSIONAL ENGLISH

    User Behavior Tracking 
    At present, guesswork is not the strategy businesses adopt. With modern web solutions, you’ve got 
    a chance to track which content appeals to the users of your website and which fails. The more you 
    know about your customers and the way they act on your website, the better you can optimize it for 
    conversions. At this point, User Behavior Tracking comes in and lets you see the actual behavior of 
    users on your website. 
    Modern User Behavior Tracking tools let you get a number of invaluable insights. Firstly, you can 
    track user clicks, mouse movement, and scrolls, as well as record their activity to get the idea of 
    how a common user interacts with your website. Secondly, such web development trends as 
    heatmaps let you grasp the amount of attention that each of your website blocks gets. Combined 
    with A/B testing this is the most effective way to see what works and what doesn’t. Thirdly, funnels 
    let you see the user’s journey on your website and determine where users leak out. Finally, you can 
    monitor the way users interact with forms on your website. By this, you can identify the forms that 
    hurt conversions. 
    VR and AR 
    Virtual Reality market definitely evolves and uncovers new opportunities for VR and AR 
    implementation. In broad terms, VR creates independent digital worlds, while AR adds digital 
    content to our reality. These technologies already proved to be the undeniable user engagement 
    boosters. They trigger very strong emotional engagement, which can be used for more authentic 
    connection with the audience. Moreover, VR and AR create jaw-dropping possibilities in terms of 
    visualization. For instance, Alibaba already launched VR tours for its buyers, allowing them to see 
    and manipulate the digital 3D replicas of their products. What’s more, the interest that these 
    technologies elicit is very high. So, using these web development trends and technologies for your 
    business, you’ll skyrocket the shares on social networks and increase your audience manifold. 
    WordPress 4.9 
    improves your workflow inside the Customizer. Now, you can schedule the time 
    when certain design customizations go live, send preview links to your colleagues, secure design 
    drafts by locking them and never lose your progress with prompts. Secondly, WordPress ‘Tipton’ 
    highlights your code syntax and checks it for errors. If you’re about to save the code with a syntax 
    error, it will kindly warn you not to do so. Thirdly, the upgraded WordPress comes with a state-of-
    the-art Gallery Widget. What’s more, WordPress 4.9 delivers better menu customization UX, theme 
    previewing within Customizer and improved theme switching. 
    See more: 
    https://www.motocms.com/blog/en/web-development-trends/
      

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    Book · October 021 citations reads 35,829 authors

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