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Use of Bright Colors and Big FontsBog'liq 4 PROFESSIONAL ENGLISHUse of Bright Colors and Big Fonts.
Because of the increasing use of mobile devices, website
designers are using bold fonts and bright colors to catch the users’ attention. There is more focus on
content if bold font style is used in websites. Many designers find using big fonts along with
whitespace element as a combination to make content reading and skimming through much easier.
Similarly, bright colors are being used frequently to draw the attention of users toward content. In
fact, the designers are replacing images with big fonts and bright colors due to mobile devices.
Colors are increasingly preferred over images for the reason that images slow down pages.
On the other hand, if you scale up the size of your fonts or brighten up the colors, there is no
adverse impact of it on loading of pages. This is the reason that the designers are avoiding the use of
large buttons and clickable images. Instead, they are using large typographic expressions in graphic
design services.
Extensive Use of Video
Though content/text is still the king, videos have replaced website content to some extent due to
increasing competition to grab viewers’ attention. Use of videos has also increased for making the
information interesting and fascinating. Multimedia has found favors with the website designers
also to make websites look innovative and modern. The focus is on the visual impact produced by
videos and images. Website owners are incorporating multimedia frequently and the trend is likely
to stay for a long time.
More Use of Micro-Interactions
A modern website incorporates
social media
networks, which are using micro-interactions
frequently. A purpose of these interactions is to help users give their reactions to messages, posts
and other content in varied ways. So, they can ‘like’ the post as they have been doing so far. But,
they can now can react in different ways such as using animated hearts when liking a private
Facebook message.
Such increasing use of micro-interactions is also useful for instant interaction without any need to
load the page once again. It is contrary to the traditional user experience of static websites in which
the users were supposed to reload pages to take a new action.
So, if they wanted to submit a review, they were required to reload the page. This caused the users
to bounce away from the page. Due to this, business owners would lose many potential customers.
Considering this, now most of the modern website designs have the use of micro-interactions in the
web pages. This is helping the users in communicating with the website in real-time.
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