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Chapter 1: Introducing Internet Marketing
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| bet | 24/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Disintermediation: The process of removing one or more or all intermediaries. For example, omitting the wholesaler by going directly to retailers or a company remove all intermediaries and deal directly with the customer without retailers or wholesalers.
Reintermediation: The process of getting back to the use of one or more intermediaries. These intermediaries are not necessarily the same as the previously chosen intermediaries by the producer. Reintermediation could occur only after a disintermediation has taken place previously.
Different types of online trading (e-marketplace) location, what representation do we have on the internet?
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