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Chapter 1: Introducing Internet Marketing
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| bet | 23/50 | | Sana | 19.03.2017 | | Hajmi | 1,72 Mb. | | #274 |
Cybermediaries Analysis
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Websites that facilitate exchanges between consumers and business suppliers.
Types or E-Intermediaries:
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Infomediaries: Search engines (known as portals), directories, and News/Information publishers.
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Price comparison sites (Aggregators), virtual malls, and virtual reseller.
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Financial intermediaries (PayPal)
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Auction sites (eBay)
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Social Networks, virtual communities, and forums.
Porter's Five Forces Model:
Value creation = Reduce cost by disintermediation + Increase intangible benefits for consumers.
(READ ABOUT VALUE CHAIN IN BOOK)
Value Chain Model:
Two alternatives models of the value chain:
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Traditional value chain model
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Revised virtual value chain model: Market Research New product development Market products Procure materials Procure products Manage selling and fulfillment.
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