• Financial intermediaries
  • (READ ABOUT VALUE CHAIN IN BOOK) Value Chain Model: Two alternatives models of the value chain
  • Chapter 1: Introducing Internet Marketing




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    Cybermediaries Analysis

    • Websites that facilitate exchanges between consumers and business suppliers.



    Types or E-Intermediaries:




    Porter's Five Forces Model:


    Value creation = Reduce cost by disintermediation + Increase intangible benefits for consumers.
    (READ ABOUT VALUE CHAIN IN BOOK)

    Value Chain Model:

    Two alternatives models of the value chain:

      1. Traditional value chain model

      2. Revised virtual value chain model: Market Research  New product development  Market products  Procure materials  Procure products  Manage selling and fulfillment.





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    Bosh sahifa
    Aloqalar

        Bosh sahifa



    Chapter 1: Introducing Internet Marketing

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